Top 5 Tips for Outstanding eCommerce Website Development
Back in 2010, there were over 2 billion internet users worldwide but in 2022, the number has increased to 4.6 billion. To cater to this growing online market, websites are being created. In 2010, there were 210 million websites approximately and today it is around 1.8 billion.
While creating an eCommerce website, it is crucial to understand the latest technology, trends, consumer behavior, and expectations. When a consumer is browsing a website, regardless of whether it’s to buy a product/service or research something, they pay attention to the website’s layout. If the layout is cluttered and not user-friendly, they are less likely to trust the company. 48% of people say website design and layout determine a business’s credibility and 38% of users stop engaging with an eCommerce website if it’s unattractive. So, for businesses that rely on eCommerce, it is essential that your eCommerce website development in India is on point.
Below are some easy tips that can help you improve your website development.
Keep the Consumer in Mind
Each page on your eCommerce website from the Home page, Product page, and Contact page to the About Us page, will potentially contribute to a user’s decision to make a purchase.
Your website is like the storefront, which leaves a lasting first impression on your user. For example – if you had an offline retail store, you would donate enough time, energy, and money to its interiors, right? Treat eCommerce website development as the same.
User experience is paramount. This will turn visitors into customers, and customers into regular customers.
Keep it Simple
Go for minimalism. They are rated as more visually appealing and trustworthy than visually complex websites. To simplify the design of your eCommerce website, make use of plenty of white space and choose a minimalistic design theme. Make sure there are no distracting links, images, or videos. If the Call To Action is clearly defined it will be even better. Try to let the design give off a professional feel.
SEO And Site Performance
Attracting traffic to your website is also a necessary aspect of website development. Use proper eCommerce SEO and search marketing, this will help your website to receive higher rankings and consumers will be able to find you.
Another important tip to remember is site performance and page load speed. This makes a huge difference; impatient shoppers abandon slow sites quickly. 40% of potential consumers leave if the page takes longer than 3 seconds to load. This means faster loading pages offer a better user experience and that could turn visitors into customers.
So far, all is good – the customer has found what they were looking for. The eCommerce website was user-friendly and has great photos, suitable product descriptions, etc. The consumer has now selected the product they want to purchase. Still, the checkout process is troubling the visitor with unexpected shipping costs, no clear return policy, certain payments not accepted, etc.
This will throw away the potential customer and they might even abandon the cart. So, to overcome this you can post your shipping fees and policies on the home page and product pages. If your website restricts payment types, look for upgrades. An eCommerce website should be able to process international credit and banking cards, online payment gateways like PayPal, and digital wallets like Apple Pay and Amazon Pay.
Use Positive Feedback
This is a way you can build trust. When designing an eCommerce website, look for ways to show your potential customers positive feedback from existing customers. You can add a rating section where customers can rate your products. Even a Testimonials section that features product photos that the customer bought, with a quote or two about their buying experience and product review. The more your website visitors see that other people have had a positive experience shopping on your site the more trustworthy your product and your company will appear.
Designing an eCommerce website looks and sounds difficult but now that you have these tips you can go out there and put your skills and these tips to use.